Plush Puppy Sensitive Skin Shampoo Description: A gentle yet cleansing dog wash that removes dirt and allergens while soothing sensitive skin. Ingredients: Infused with a blend of organic ingredients including Lichen, Alpine Herbs, and Arnica to hydrate, replenish, and balance the skin. Purpose: Provides a natural, pleasant-smelling cleansing alternative to aid in healing and soothing irritated, itchy, and sensitive skin. Suitable for: Ideal for all colors and coat types that experience skin sensitivities. Directions: Wet coat thoroughly, gently massage shampoo into coat until it lathers, allow to sit for 5 minutes, then rinse thoroughly. Dilution: Use initially at a ratio of 1:3 (1 part shampoo to 3 parts water). For maximum results, allow the shampoo to sit on the coat for 5-10 minutes where possible. Adjust the dilution rate based on the severity of skin irritation. Usage: Suitable for use at home, salon baths, and hydrobaths.